5 Things to Look for When Choosing an Email Marketing Service

If you are planning to run an email marketing campaign, then you need to use an email marketing service. They send mass emails for you by utilising a sophisticated software, ensuring you get the results you want. There are loads of different providers for email marketing services, but some are much better than others. It’s crucial to know what to look for when choosing one, so you can get your money’s worth. However, if you’re not an industry expert, you probably don’t know what qualities make an excellent service provider. Not to worry. Here are the 5 things you should be looking for:

1.) Price Tag

First and foremost, you should look at how much the email marketing service provider costs. Different companies will offer different prices and packages for their services; choose the one that gives you the best value money. Of course, cheapness isn’t always the answer. Instead, find a safe middle ground between quality and costliness. For example, looking at this price comparison for Hubspot vs Sendinblue, you can see the latter offers the same quality service for a much more reasonable price.

2.) Reviews

Before purchasing anything, it’s always important to look at the reviews. Companies want to sell their product/service to you, so they’re going to shine it in its very best light – but this usually isn’t an accurate portrayal. Learn from other people’s experiences by reading their reviews on the email marketing service. This will paint a more realistic picture and make it clearer who you should go with.

3.) User Interface

When choosing an email marketing service, you should prioritise finding a provider who has an easy user interface. Essentially, the user interface is the tool you will be using to compose your emails, design the templates, send your messages, ectara. Some companies have overly complicated user interfaces, making it impossible to quickly and effectively send your bulk emails. Other service providers have fantastic user interfaces that are straightforward and effective with drag and drop tools, making composing emails quick and easy to accomplish.

4.) Personalised Emails

If you want your email marketing campaign to be successful, then you must avoid spamming people with irrelevant messages. Not only will this lower your open rate but also ruin your relationship with your customers and/or clients. Therefore, you should look for an email marketing service which personalises emails to each individual. They will segment your contact list for you, then create tailored content, such as recommendations based on the consumer’s browsing history. By keeping the content relevant to each person, this will massively boost the effectiveness of your email marketing.

5.) Performance Tracking

Finally, you will want a service provider that supplies you with performance analytics. Not only does this type of data highlight where your marketing campaign could be improved, but also how well the email marketing service is working for you.

These are the main things to look for when choosing an email marketing service. Hopefully you found this information helpful.