5 Tips for Writing Business Blogs When You’re Out of Ideas

Writer’s block affects the best of us. Indeed, any experienced writer can tell you that hitting a brick wall (metaphorically speaking) from time to time is part of the writing process. However, some businesses have maintained professional blogs for five –– even ten years at this point. This means that copywriters may struggle to come up with fresh blog ideas for these companies. After all, what do you write about when you’ve exhausted all of your previous topics over the course of a decade? This article aims to answer that very question. Check out our top five tips here:

Revisit an Old Subject

Copywriters shouldn’t view a large back catalogue of blogs as a detriment, but rather, as the resource it really is. Just because you’ve written about a subject in the past, it doesn’t mean that you can’t go back and write something new about it today. Often, copywriters will find new things to say simply by going back and reading their previous work. What’s more, adding new information to old blogs is a great way to keep your content fresh and relevant. After all, the world is already a very different place than it was a mere ten years ago.

Take on a Competitor

Say you really wanted to write a blog about video marketing, for instance. You begin to research the topic, only to find that one of your competitors has already posted a blog about it. Oh well, back to the drawing board, right? Wrong. Rather than feeling intimidated by a competitor blog, copywriters should feel emboldened to write their own, better article to directly compete with it.

Bring in a Guest Writer

An extra pair of eyes can be a tremendous boost for copywriters in a bind. If you’re really struggling to produce new, quality content, consider partnering up with a guest writer. Bringing in an outsider can help your team see things with a new perspective.

Ask Your Audience

The better you understand your audience, the better content you can create. By directly asking your customers what their concerns, preferences, likes, and dislikes are, you can gain important insights into what blog topics will resonate with them. Consider reaching out to a business like Helixa if you’re looking to get a better understanding of your customer base.

Don’t Force It

In general, it’s better to take a break and focus your efforts elsewhere than to write a mediocre blog post that won’t produce results. Remember, quality trumps quantity in content marketing.