6 Ways Wedding Planners can Get More Clients
Most businesses can attract new clients and turn them into repeat or even lifelong customers. That helps them stay afloat for years. Unfortunately, the same can’t be said about a wedding planning business. Chances are after a client’s big day is over, the relationship between the planner and that client ends. Because customers come and go, wedding planners have to put more effort into capturing more leads on an ongoing basis. Below are six tips that planners can use to promote their business and get more clients.
Promote Your Business on Social Media
Wedding planners can enlarge their digital footprint by ensuring their businesses have an online presence on social media platforms like Facebook, Instagram, and Twitter. They can engage with audiences in several ways, such as running contests through their social media channels, posting valuable content like fun wedding videos or listicles, and showcasing photos and videos of their best work. It’s best to avoid hard selling because it may put off social media audiences.
Blog More
Statistics show that more than 91% of brides go online to look for wedding inspiration. Creating a blog with a variety of posts on the wedding-related material can help a website be more visible to potential clients. Some of the topics planners can blog about include photo stories of the weddings they organized, bridal fashion ideas, and financial planning tips for weddings or honeymoons. Be sure to include enticing calls to action at the end of blog posts.
Get Referrals
Unfortunately, wedding planning isn’t one of the many businesses that can rely on repeat customers. Planners can make up for that by focusing on referrals. Building solid relationships with clients and offering them fantastic service makes it easier to ask them for referrals. Wedding planners can also encourage referrals by providing gift coupons or incentives for each referral and sending past clients personalized gifts and anniversary cards.
Utilize SEO as an online channel
In this digital age, wedding planners will obtain nearly all leads via online channels. For that reason, they should spend time and money on building a robust online presence.
This can be achieved through Search engine optimization (SEO) which allows them to increase traffic to their websites. Here are four useful SEO tips to build online presence:
- For a wedding planning website to consistently convert visitors into leads, its design should be simple but effective. A great user interface and user experience are imperative for making visitors want to spend more time on the website. For even better traffic and increased conversion, the website should be mobile-friendly.
- The keywords to be targeted should be chosen carefully. They should be as specific to the website as possible, for example, by incorporating the city name that the event planner is located. It’s a good idea also to use less competitive keywords like “wedding coordinator.”
- A wedding planner should create landing pages for all his or her services and include a call to action on each page.
- Consider advertising on Google. With appropriate keyword advertising, an optimized website will yield excellent results.
Build Strong Vendor Partnerships
Forming strong collaborations with other wedding vendors can significantly grow an event planner’s client base. He or she can approach florists, DJs, caterers, and photographers and offer to recommend them to clients or outsource their products or services. In exchange, these vendors will send the planner business.
Create a Mailing List
Mailing lists help professional wedding planners market their services effectively. There are several creative ways of obtaining email addresses to build a useful database. For example, a planner can organize a contest on social media platforms that requires people to enter by signing up with their email address. Alternatively, he or she can offer to send valuable giveaways like ebooks via email. Once the email addresses of leads have been collected, the planner can send them regular offers and newsletters.
Applying the tips above can help a wedding planning business grow in no time.
