8 Strategies To Effectively Market and Advertise Your Dance Studio

Dance classes are fun, inspiring and spirit-lifting. Therefore, your marketing strategies should incorporate the same. Your strategies have to be creative and stand out from the rest. There are always passionate students out there; thus, it is up to you to entice them to come to your dance studio.

With a dance class booking software, you will have more time to focus on your students and know how to manage your studio. Managing dance classes using excel sheets will prove to be strenuous. Adapting a class booking software will enable you to deal with common issues like overbooking classes. Use some of these ways to promote your dance studio.

1. Taking Advantage of Email Marketing

Emails are great when it comes to keeping in touch with your clients and reaching out to new ones. People can ignore emails if you send many. Creating an email schedule will be great. You can schedule it to send out emails daily, weekly or monthly.

While drafting your emails, keep the message short and easy to read. Design an email with your business logo and brand using the booking system software to send emails to clients automatically. Through the emails, the clients can enroll themselves in classes. While using a booking system software to send emails, include a link through which people can purchase tickets to your dance studio sessions.

2. Reaching Out to the Community

Schools in your community will be an excellent place to market your studio. Try handing out flyers to students, especially at the beginning of the school calendar, when parents are motivated to find their children’s extracurricular activities. Donate to local fundraisers to help them and to also market your brand. Members of the charity organizations may recommend you to people that can help boost your brand.

Organise free dance shows that draw the attention of large crowds. Set up sign-up desks around the area to sign-up those interested in joining your studio. The turnout can be large and help with new clients’ bookings. Furthermore, you can adopt the gymcatch software, which is a great tool to manage your bookings and payments. The scheduling software is also ideal for effectively scheduling your customers.

Gymcatch software will provide you with payment options that will benefit your clients. Moreover, it helps create bundles, passes, free trial dance lessons and memberships tracked with customer-friendly terms and conditions. Send dance teams to schools during ‘Cultural week’ or any special school events to capture kids’ interest.

3. Using Mobile Phone Marketing

Use text messages to advertise your dance studio. Sending text messages to clients will be effective as long as you don’t overdo it.

Since sending these messages to individual clients may prove tasking, it will be a good idea to set up a software system that will do that for you. Scheduling software will help you ease the challenge of having to send text messages to many clients. This software can send clients booking sessions and alert them of their payment schedule.

Additionally, it allows customers to browse, book and pay for your services using mobile apps or your website. Through this software, you will be able to upload, manage or update your schedule. You can also use the fitness instructor software to customise your customer-facing mobile app with your business logo. The fitness instructor tool enables clients to track their progress and easily schedule online sessions.

4. Social Media Advertising

Promoting your business through social media will be great as many people get news and information from their social media feeds. Using social media to promote your business requires mastering and it can bring a lot of business to your studio.

Establish the platforms that you will use and your target group. To reach your audience, you can use social media platforms such as Facebook, Instagram, Twitter, Snapchat and YouTube. Ensure you frequently post while knowing that each forum has its strength.

• Facebook : Share links to promote your studio on your Facebook page. Post information about classes and registration.
• Instagram: Make sure you include your studio address in the location section of all the pictures that you post. Post beautiful images of your studio. It will also be a good idea to post short clips of your dance classes.
• YouTube : Use the fitness instructor software to enable the instructor to develop workouts that you will post on your YouTube channel. The fitness instructor software will also help you make videos showing your clients how they can track their progress. Promote your studio by creating fitness management routine videos through fitness management. You can also guide clients on maintaining a healthy lifestyle. Generate links from these YouTube videos and attach them to your website.

5. Collaborate with Local Businesses

Look at other businesses in your community that relate to yours like athletic clothing stores and thrift shops that offer dance shoes. Link up with them and see if you can post flyers of your studio in their stores and also promote their businesses at your studio.