How to Build your Brand’s Online Presence from Scratch
In spite of the fact that the expansive nature of the internet means your brand must compete against others in a similar position, it also creates a level playing field for everyone to compete on.
You might not be able to match the marketing budgets of multinational corporations, but there are still ample opportunities to build your brand in an organic way from scratch. Not sure how to achieve this feat? Here are some tips and tricks to help you out.
Create a compelling yet capable website
When browsing for your products and services online, the first port of call for the majority of clients and customers will be your website. But in addition to a compelling design that catches the eye and keeps the attention of visitors, it must also be capable enough to handle streams of traffic, which can be achieved with 100TB Dedicated Servers.
In addition to essential business information such as opening hours, contact details, and geographical location, try to include as much detail about your products or services as possible. It doesn’t cost much to establish an e-commerce store either, which will enable clients and customers from around the world to make purchases.
Your website can also be used to boost your online presence in other ways too. Publish a weekly blog featuring useful or valuable content that your audience can benefit from and search engines will soon start rewarding you with a higher results page ranking. Just make sure it is original, unique, and engaging.
Adhere to the wants and needs of mobile users
On account of the fact that over half of the 100 billion searches conducted on Google each month come from mobile devices, you cannot afford to ignore this growing group of online users.
When developing your website, ensure it has a responsive design or mobile-friendly alternative that works on screens of all sizes. If your website doesn’t comply with Google’s mobile-friendly guidelines, it could be penalised and probably won’t appear on the first page of results.
Other ways to increase your mobile appeal include creating a dedicated app, as several users prefer this option than accessing your site via a browser. If you have a physical storefront and are concerned with local trade, create listings with online directories such as Google My Business and other industry-specific services likeTripAdvisor and JustEat.
Get busy with social media
Even though some social media sites are making it increasingly difficult to generate high levels of exposure without paying, you can still make the most of networks like Facebook, Twitter, Instagram, and YouTube with captivating content alone.
Having said that, if you do go down the paid promotion route, you will be able to target specific audiences who have a genuine interest in your products and services.
However, you will need to prioritise your social media activity according to your clients and customers’ preferences as well as setting aside enough time to schedule updates and respond to queries or complaints. Failure to do so could hinder rather than help your online presence.