Just 2 Reasons Why Every Loan Officer Needs a Mortgage CRM

The expectations for being a loan officer are higher than ever. You’re expected to know how to market, you’re expected to be a pro at selling, and you’re expected to be a wizard on mortgage laws and regulations. The biggest thing that has changed from 10 years ago is marketing. Let’s face it, marketing has evolved and become pretty complicated compared to what it was just a decade earlier. People can spend years and hundreds of hours and never really master a single field of marketing in this age. According to bntouch.com, that’s where having a Mortgage CRM comes in.

1. Automate Your Marketing

Having to manually send out marketing e-mails is a massive resource dump. It wastes precious time that loan officers normally need to originate loans and manage existing clients. The reason most LOs have cycles of “feast and famine” is because the only time they really have to prospect new leads is when they don’t have any leads to work with. Enter the mortgage Customer Relationship Management system (CRM).

CRMs give loan officers the ability to automate marketing and save a boatload of time. In a single afternoon they can plan their entire marketing campaign for months to come. All they have to do to manage a new lead is plug it into their CRM. This is so valuable because it saves time.

Bill Gates has as much time as you do in a single day to get his share of work done. And the only way he can do it is by efficiently managing his time.  By shouldering some of your responsibilities onto a mortgage CRM, you’re essentially having a full time employee working for you, making your life easier, and being fail-proof for a tiny fraction of the cost.

Besides marketing automation, these softwares give clients the ability to fill out their 1003’s online, submit documents online, and make the loan origination process way less time consuming.

In 2019, every loan officer will need the marketing assistant beside them that’s known as a CRM.

2. Organization in the Mortgage Industry is the Key to Success

Chances are, if you’re an LO, then you have days that are just absolutely hellish because of the sheer amount of items you’re supposed to juggle. When one thing breaks down, it spills into every area of your life – other loans, your relationship with your spouse, kids, co-workers, your willpower to eat healthy and go to the gym, and so on. The only way to avoid that entropy is to inject organization and build effective systems.

One the little talked about benefits of mortgage CRMs is the impact that they can have on your emotional life. By injecting organization into how you manage your clients, into how you market to new leads, into how you maintain existing relationships, you’re removing a major source of negative emotion and chaos from your life.

This will give you the space and emotional leverage to work “in the zone”, to be able to tackle challenges with less stress and will overall increase your productivity. Hellish days are hellish because you can’t get enough accomplished – by having a mortgage CRM you’re automating your progress with your customer relationships.

Conclusion

Marketing software for loan originators is the next big thing to come to the mortgage industry. By helping LOs keep their sanity through marketing automation and more efficient origination practices, mortgage CRMs have earned their spot in the software spotlight.