Looking to Social Media for Professional Interaction
Social media has become a way of life; it is an Internet application that dominates daily life with 50% of social media users accessing their accounts every single day. Social media was designed to increase social engagement and interaction across different groups of people whether they are friends or relatives, or simply those that have shared interests. The platform is used to unite people from across the globe and to become a way of beginning discussions, debates, sharing lives and memories and a form of entertainment.
With the increasing levels of technology being introduced to the business world, the industry is forced to recognise, understand and implement the tools which will ultimately help them to succeed, 93% of marketers use social media for business purposes. Blackberry BYOD management, social media usage, Internet access and employee policies are areas, which are becoming high profile within the everyday life of a business.
Companies are now beginning to recognise the benefits of social media and how it strives to increase consumer engagement, professional interaction and increase brand recognition amongst a wider demographic. 70% of brand marketers see social media as a more valuable tool for building brand awareness than more traditional methods.
Marketing
Social media has become another method of marketing a business, company or brand as it encourages a range of capabilities which were previously unavailable to businesses.
Social media provides a platform to promote services and offers whilst running competitions to increase consumer appeal and interaction. Businesses are able to have direct access to current and potential customers and at the same time convey the company’s message.
Communication
Both internal and external communications are increased through the power of social media. New and current customers have the ability to access and contact a brand, which can make the difference between a customer conversion, or not. 12% of consumers make purchase decisions based on the number of Facebook likes a company has and whether or not the business is available to them and their other customers.
Businesses are able to convey themselves in a more informal way and engage with the consumer on the same level, which shows a brand to be appealing, accessible, and with the customer in mind. 80% of Facebook users prefer to connect with brands on the platform than by any other means.
Networking
LinkedIn is the best possible platform for networking, although the other applications are still useful in this method of engagement. Social media can increase the connections between businesses professionals, industries and employees.
Building a profile is essential to the success of a business and its employees and social media is the perfect tool to network within.
Image Source:
http://sme-blog.com/social-media/embracing-social-media-for-business
