Marketing A Noble Cause: The New Way Of Selling Online?

Businesses are always looking for new ways to sell their products that will help them gain the most customers. They are constantly changing their marketing strategies to appeal to the proper audience.

Those from the Millennial and Generation Z population have proven to be difficult to please, but companies have found a new way to get their attention.

Donating to charitable causes seems to be a way that businesses are getting young adults on board with their products. People tend to have causes they believe in and will seek out the best ways to support them.

Associating your brand with something as positive as supporting a social issue could be the best way to expand your business.

It’s true that Millennials and Gen Z-ers tend to be deeply invested in social causes, whether it be through working directly with underprivileged individuals or providing monetary support.

A study found that 73% of the participating university-aged students had posted about a social issue online. In the same study, it was found that 91% of these young adults visited the website of an online cause and felt that social media was a great aid in allowing them to participate in what they believed in.

More than half of the participants had signed a petition or attended an event geared toward social activism.

Because of their dedication to giving back, 86% of Millennial-aged individuals said they are more likely to buy from a brand that supports a social cause.

Taking into account their connection to social activism, it could be beneficial to market your business based on this platform.

Every business wants to reach its target audience, and if it happens to be full of Millennials and Gen Z-ers, marketing with a cause is a great method. Your marketing strategies should always be in line with the wants or needs of your audience.

If the audience likes giving to charity or helping those in need, that’s what your company needs to do. Your business will be more attractive to the right people if you market in a way that shows you support what they believe in.

Content marketing is likely the way to go when it comes to appealing to young adult generations.

Posting content is beneficial for reaching these generations because of their frequent use of social media. They can easily log into Instagram or Twitter and be linked to the content you post.

Uploading on popular websites will raise awareness for your business since this population is online so often. Keeping a blog updated will bring them back for more, especially if you talk about the charitable work you do for the causes you support.

If your company gives back in some way, you are expanding your potential for a bigger audience. 

You might want your brand to support a cause but aren’t sure how to do it effectively.

The first thing to remember is that it is important to back a cause that is related to your product.

Take Soapbox Soaps, for example. This company sells a variety of personal hygiene products, from body wash to hair care and different lotions.

Then, with every product that is purchased, they donate a bar of soap to somebody in need. Frequently those bars of soap are given alongside proper hygiene lessons so the recipients can learn how to better care for themselves.

So far, Soapbox has impacted more than 3 million lives through its generosity. 

This company focuses on personal hygiene, so it is fitting to donate bars of soap and lessons on personal care to those who need them most.

Companies should also consider how the cause they choose will help them connect to consumers and build their reputation through positive reviews on social media.

It’s best to stay away from causes or charities that might lead to backlash or be controversial in some way. The purpose of promoting a cause is to look better and appeal to more people, not risk your reputation.

Millennials and Gen Z-ers seem to care a lot about the worldwide water deficit, and it’s no surprise why. Around 2.2 billion people around the world do not have access to safely managed water for drinking or sanitary use. Children and adults alike are suffering from unsafe conditions caused by drinking untreated water.

Kool8 is a company trying to help improve water conditions worldwide through the sales of their reusable water bottles.

For every stainless steel, fully insulated bottle purchased through its website, Kool8 donates 20% of its profits to regions in need. Their donations are used to deliver clean drinking water around the world to try and make a difference in the lives of so many.

While supporting one cause is great, if you have the means to support multiple causes, go for it! As they always say, go big or go home.

Millennials and Gen Z-ers would be excited to see your company taking on multiple tasks of giving back.

Tiesta Tea, a company that sells loose teas, donates time and money toward making others’ lives better.

They host their Spread the Warmth event where they give warmth kits to people in shelters and soup kitchens during the cold month of January in Chicago.

They also help provide tea and funding for individuals with special needs to run their own tea house.

Last but not least, Tiesta Tea works with the Living Well project to build water wells throughout Nigeria.

If your company can manage it, taking on multiple social issues is a great way to appeal to the masses.

Humans are inclined to want to give back to the people that need the most help. Millennials and Gen Z-ers aren’t always the easiest to advertise for, but it is clear they are passionate about the charities they love and want you to support them, too.

Raising awareness of your brand on social media is a great way to reach them. Providing them details on how you support a cause will help keep them coming back for more.

Don’t be afraid to give a little if it means expanding your brand while helping others. At the end of the day, your company will benefit both financially and morally from the hope you are giving to those in need.