The Business of Coffee
We have seen a rise in the trend of ‘café culture’. Drinking coffee has never been so cool. It is a sociable past time, and it is enjoyed by people of all ages across the globe. Because of this many people now dream of opening their own little coffee shop.
Are we hooked?
We all have our own routine. – Some of us can’t start the day without an Americano with hot milk. There have been contradicting arguments in relation to health. One day you can read that drinking coffee increases your risk of heart disease, but then suddenly studies appear to suggest that it may reduce the risk of type 2 diabetes.
Despite all this research we still remain coffee fiends, and a recent survey revealed 100 million cups of coffee are drunk in the USA on a daily basis!
So it is no wonder the business of coffee seems like a tantalising opportunity!
Who are your customers?
Coffee houses attract a variety of people. There are coffee-morning mums; these women can be loyal customers if the ambience and facilities are right. You have students and creative types who enjoy working alongside a delicious beverage and a bustling atmosphere. You have office workers who swoop by for their daily latte with caramel syrup on route to work.
Kitsch or cosy venue?
Your chosen interior will determine the kind of people you have as customers, do you want the place to be cosy and quaint, or contemporary? But whatever your style, the quality of the coffee is paramount. An experienced barista can attract loyalty from customers who are prepared to pay a little extra for that delicious taste alongside being wowed at the beautiful latte art gracing the top of their flat white.
The perfect accompaniment
A sweet treat is ideal with your cup of coffee, and offering delicious munchies increases the average spend per person. Maybe you make a scrumptious carrot cake and your chocolate brownies have people weak at the knees? Hone your talents and set up with your own kitchen, you’ll need some catering equipment and a display fridge to get your customers salivating.
You pay for quality
Many coffee drinkers were horrified when they discovered the reality of the lives of farmers who grew their coffee. Following the rise in consumer awareness, conditions have improved. Don’t overlook the importance of purchasing fair-trade stock.
So keep all these things in mind and look into turning your love of coffee into a thriving business venture.
