Three Fun Promotional Events for Your Business

Promotional events for small businesses can go far beyond stereotypical silent auctions or mailing coupons.  One of the best aspects of quality marketing is the amount of creativity that comes with it.  Local marketing can be used to market a local business or a global e-commerce website.  Get creative, and try something fun and new.  It can be difficult to engage an audience on Facebook alone.  Get out in the real world, and let people learn about your business both on and offline. 

Listed below are three unique and fun promotional events that could help drive revenue for your business:

1. Organize a Scavenger Hunt with Prizes

Let teams run around town on an old-fashioned scavenger hunt.  The clues should be relevant to your business, and the prizes at the end should also be highly relevant in some way.  Make a sign that represents the finish line with your logo on it.  Organizing a scavenger hunt is also a great way to get involved with other businesses in your community.  Many neighboring businesses can refer customers to each other.  A clothing boutique might be the perfect place to refer customers to a café, and vice versa.  Networking within the local business community can be almost invaluable, and networking with other local businesses is often highly overlooked.

2. Learn to Love Different Holidays 

Most businesses either experience a spike in sales or some downtime during the Christmas shopping season.  Don’t forget about all of the other holidays people love such as Halloween, Saint Patrick’s Day, and Valentine’s Day.  Design vinyl banners to celebrate different holidays with your customers.  Turn “single’s awareness day” into the day where lucky customers could celebrate some free food under a banner with hearts.  Or, actually create a banner that represents a rainbow with a pot of gold at the end for Saint Patrick’s Day.  Further involve your business in the surrounding community on different levels.

3. Throw a Party for Your Community to Celebrate a Birthday

You can celebrate a meaningful past event in your industry, the birthday of an influential fashion icon, or the birthday of the person that invented the camera.  Pick a fun birthday that is relevant to your business, and throw a bash in honor of the person.  Get people as passionate about your business as you are by engaging your community in an event that is inspiring, educational, and fun.  Turn your business from a simple storefront to a place with a buzzing community.

The Importance of PR and Community Building

Many different people could open a business that is comparable to yours down the road, and your customers could opt to go there instead.  However, new business owners cannot readily build a community around any given business.  Finding clever ways to promote your business through fun and different marketing campaigns in your community is one of the best ways to promote growth and sustainability.  Instead of simply selling a product, become a landmark in your community by earning the respect of fellow business owners and locals.  Rather than waiting for people to come in the door, invest in extra marketing efforts to help bring your business to the next tier.