Top 10 Things to Help Your Hospitality Business Stand Out From Competitors
Today the hospitality industry is saturated, and customers have many hospitality businesses to choose from. The primary question is why should they choose your business and not the new business down the road? You need to revisit your strategies constantly, discard what no longer works, and determine where to introduce something new to differentiate your business from the rest.
Here are 10 things to help your hospitality business stand out.
1. Invest in Customer Service
The hospitality industry is built on customer service. Strive to provide excellent customer service by listening to customers’ complaints and turning your weaknesses into strengths. Customer service is an inexpensive way to market your business and ensure return business. You add a mouthwash dispenser in the restrooms to give customers a good experience.
2. The Right Equipment
Provide your employees and guests with the quality and modern equipment. Importantly, endow your employees with the equipment necessary to carry out their tasks and serve guests. In a hotel, for instance, you can invest in the latest technology in the rooms to keep guests coming back.
3. Stand Out from the Crowd
In the hospitality business, you need to stand out from the crowd and give people something to talk about. You do not have to be perfect in everything but you can be exceptional in one or two things. If you are not located in a strategic place, try making your décor inviting. If you are in the hotel business, nothing surpasses offering customers’ quality food in hygienic conditions.
4. Work to Improve your Business
Help your business develop by assessing the procedures and systems regularly. Also, ask your employees and customers for input and feedback to help improve the business. For instance, you can ask the clients what they would like you to improve in service delivery.
5. Know your Competition
Keep your business on the cutting edge by visiting similar businesses that appeal to your client base. Learn what they do differently for their clients and do it better. You can also network with professionals in complementary industries and develop mutually beneficial relationships.
6. Give your Product/Service Menu a Makeover
Whether your business is a hotel, bar or events planner, you have a menu of services, food or drinks. Add something new to your menu to give customers something to look forward to. You can improvise a new dish or a happy hour with massive discounts.
7. Be Present for Guests
Even though you might be busy running your business’ operations, spend some time with your customers. You can talk to customers occasionally and solicit for their feedback on your services and products. In a hotel, you can greet your customers upon arrival and bid them goodbye when they leave.
8. Hire and Retain the Top Talent
The success of a business depends on the collective effort of all employees. Hire skilled, honest, and dedicated employees who will help you achieve your business’ goals and stay ahead of competitors. Cultivate a culture of mutual respect and diligence among employees and establish a positive work environment. Also, give your employees good incentives and realistic working hours to improve their productivity and morale.
9. Get Social
We are living in an internet era where almost everyone lives his or her life online. If your business does not have a digital presence, it will not be noticed. Stay connected with your guests on social media. This way, you can communicate promotions in your business and share photos and events with your customers. In addition, you can keep track of online reviews and answer customers’ queries.
10. Look Different
Among the ways of standing out from competitors is looking different. You can look different in a number of ways including being bold with colors, having a unique décor, and choosing a stand out position for your business premise. You can choose a unique dress code for your staff or revamp your premises to fit a particular era. People choose to buy from your business because of the experience you offer to them. Provide them with a great experience, and they will keep coming back.
Hospitality is a multibillion-dollar industry that is competitive and challenging. It requires businesses to devise ways to up their game and stand out from competitors. People travel out of necessity but choose where to stay or dine out of preference. There are numerous ways to get clients to refer your business to others and help your business stand out from all the choices out there. Use some of these things and you will never go wrong in helping your hospitality business stay ahead of the pack.
