Why You Should Talk to Your Employees About Their Social Media Presence
Social media has completely changed life in recent times and it can even be a big part of your work life, especially when it comes to marketing. While social media is an incredible platform and can help a business to thrive, you will also find that it can be detrimental and many brands have had their reputation tarnished as a result of bad social media etiquette.
To ensure that social media is nothing but beneficial for your business, it is important to sit down with staff to discuss their social media presence and their work related useage – read on to find out more.
Encourage Positivity
First, you want to make sure that your staff are aware of what they are posting when in relation to work. You should encourage them to share anything positive about their work, such as general office life or team days out (these can then be shared on your business’s page). Of course, you also need to make sure that they are not posting anything negative about the business that could harm your reputation.
Encourage Engagement With the Business Profiles
It is also a good idea to encourage people to engage with posts from the business profile. When people like and share posts from the company’s profile, it widens the audience of your posts and helps you to reach people that you might otherwise have struggled to reach and this can really make a big difference to brand awareness. Additionally, sharing vacancies can be a brilliant way to reach more people when it comes to recruiting.
Privacy & Data Protection
These days, people need to be very careful when it comes to privacy and data protection on social media as cybercrime is a major and growing problem. You need to educate them on the dangers of posting anything that could cause harm by criminals or competitors, such as photographs with sensitive documents in the background.
Professionalism
If your employees have your company listed as where they work in their profile, it is important that they understand that they are representing the brand online. This means that they should avoid posting anything that is inappropriate, offensive and detrimental to the company. Negative social media usage can lead to serious issues and you may need legal help if things get out of hand.
Social media can be a great tool for businesses, and it is intertwined in modern life, but this can also create issues particularly when it comes to your employees and their personal pages. It is important to educate your team on safe and positive social media usage linked to the business and make sure that they are not doing anything that could cause the company any kind of damage.
